Nailympia London behind the scenes

The Nailympia 2016 is over now.. I’m so excited to share some insights from Nailympia London, especially from behind the scenes ūüėČ It was a massive competition taking place in Olympia Beauty London, 1-3.10.2016; with over 750 seats taken, and as many as over 70 competitors in one category..! Competitors had to put themselves in…

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5 ways to practice nail extensions without a model

5 ways to practice nail extensions without a model

One of the most common question I hear – especially now from Students of “The Nail Shapes & Structure Masterclass” intense, online program –¬†is “I don’t have a model. How do I practice without¬†one?” To help them, and you, out I’ve put together a list of 5 ways to practice nail extensions without a model.…

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3 reasons why too fast services may ruin the business

3 reasons why too fast services may ruin the business

“Ela are you crazy?? We want to work and provide faster service to squeeze¬†more customers a day! Don’t you know that¬†people have no time now?…” Well, I know, but… I also know, that providing too fast services¬†may ruin the business, instead of helping it..¬† Don’t get me wrong here, I’m not talking about taking 3-4…

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10 steps to take prior to a nail competition

10-steps to take prior to a nail competition

10¬†steps to take prior to a nail competition based on the “Win the Nail Game – Competition success made simple” book. The UK’s biggest nail competition is¬†approaching.. so it’s a perfect time to talk about the competitions. Whether or not you’ve entered the nail contest¬†before, I’ve got these 10 steps you need to take prior…

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nail Clients STOP doing these DIYs!

nail clients

Dear nail Clients let US handle this.. An open letter to our lovely nail¬†Clients, who do THESE insane DIYs Working with clients on a daily basis I’ve seen it all… broken and ripped off nails, handmade nail art and painting which was far from perfect, etc. I get it. Sometimes a quick DIY is a…

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the first step to work faster

abu dhabi

Would you like to fit more clients a day and speed up your service? Perfect! Here’s the first step to work faster.. But first… Have you ever been to Abu Dhabi, UAE? In June this year I was invited by the “Nails” company from to teach 19 girls. ¬†It was AMAZING!! Abu Dhabi is one…

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